INKT SETS THE NEW INDUSTRY ECO BENCHMARK

Within the hair and beauty industry product companies, beauty professionals and consumers for the most part associate eco-friendly products and sustainability with

the absence of ingredients like Paraben's, Sulphates, Palm Oil, Mineral Oil, Coal Tar, Formaldehyde, Propylene Glycol, Triethanolamine, DMDM Hydantoin and Dioxane. In addition products with natural, certified organic, ethically sourced, cruelty free,

vegan friendly ingredients containing no animal derivatives that come in recycled or

recyclable packaging tick the eco boxes

One vital element however that is essential to human beings and the planets wellbeing is totally overlooked and ironically it is the most common ingredient used in hair and beauty

care products. Between 60% to 95% of life sustaining, precious water is used to

manufacture the majority of hair and beauty care products

By utilising the world's last untapped water reservoir INKT is the first and only eco-

water consciousness hair and beauty care company in the world to use atmospheric water extracted out of thin air to manufacture our products. Our technology uses atmospheric water generators to extract water from air and uses carbon, ceramic

and UV light filters to convert the aqua into pure, fresh, drinkable water

No other water source on our planet is as pure or abundant as water from our own air.

Atmospheric water extracted from moisture in the air is purer than glacier water and when fused with superfoods and botanical elements feed your hair, skin and body and elevate INKT products above mane stream product companies

WE ALL NEED TO DO OUR BIT FOR THE ENVIRONMENT AND USING PURE ATMOSPHERIC WATER ENSURES

INKT PRODUCTS CONTAIN NO CONTAMINANTS FROM

TRADITIONAL WATER

SOURCES

THE END RESULT ARE LUXURIOUS BEAUTY PRODUCTS THAT

DELIVER UNPARALLELED

LUXURY

WITH AQUA VITAE BECOMING A RARE RESOURCE, CONSUMERS CAN BE ASSURED THE INGREDIENT NAME

FOR WATER ON EACH INKT

PRODUCT IS NOT AQUA

WATER OR H2O BUT

ATMOSPHERIC WATER

WATER SCARCITY

One of the reasons Australian hair and beauty products are known as the best in the world is because of the quality of water we have in Australia. Though our quality of water is really good compared to some Countries municipal contaminates can still be found in tap water which can ultimately effect the quality and performance of a product

Contaminants found in water: Pharmaceuticals - Microplastics - Legionella Bacteria - Human Fecal Matter - Animal Feces - Chlorine - Arsenic - Aluminium - Lead - Copper - Nitrate - Iron - Mercury - Fluoride - Hormones - Ammonia

The reason the planet we live on is referred to as ‘the blue planet’ is because water covers 71% of the Earth’s surface. Only 1% of the water on our planet however is naturally drinkable and accessible. Oceans and seas hold 96% of the total global water as salt water, which leaves 3.5% as freshwater that can be drank and used by human beings. 69% of this freshwater is in ice form, 31% in bore or groundwater and only 0.3% is easily accessible in lakes, rivers and dams

In a world where the global consumption of water is doubling every twenty years, more than one billion people already either have very limited or absolutely no access to fresh drinking water. Over the next few decades the increased demand for fresh water is expected to exceed by 56% of the amount currently available. Conserving water has become a global initiative and being conscious of how we use water is now a big topic