Atmospheric Water

NEW SALON-INDUSTRY ECO BENCHMARK

Within the hair and beauty industry eco-friendly products and sustainability is associated with the absence of ingredients like Paraben's, Sulphates, Palm Oil, Mineral Oil, Coal Tar, Formaldehyde, Propylene Glycol, Triethanolamine, DMDM Hydantoin and Dioxane.

Products with symbols like natural, certified organic, ethically sourced, cruelty free, vegan friendly, no animal derivatives, recycled and recyclable also tick the eco-boxes.

One vital element which is essential to both ours and the planets wellbeing and is totally overlooked is WATER and ironically it is the most common ingredient used in hair and beauty care products (60% to 95%).

INKT sources its water from the world's last untapped and most abundant water reservoir... the air. No other water source is as pure as atmospheric water and we are proud to be the first and only eco-water consciousness hair and beauty care company in the world to use atmospheric water extracted out of thin air to manufacture its products.

Our technology uses a commercial atmospheric water generator to extract water from the air and uses carbon, ceramic and UV light filters to convert the aqua into pure, fresh, drinkable water.

Atmospheric water extracted from moisture in the air is purer than glacier water and when fused with superfoods and botanical elements feed your hair, skin and body and elevate INKT products above mainstream product companies.

BEING A RESPONSIBLE NEW HAIR & BEAUTY CARE PRODUCT COMPANY MEANT IT WAS

IMPORTANT WE DID OUR BIT FOR

THE ENVIRONMENT.

USING ATMOSPHERIC WATER ENSURES

INKT PRODUCTS CONTAIN NO

CONTAMINANTS WHICH ARE

FOUND IN TRADITIONAL

WATER SOURCES.

THE RESULT IS LUXURIOUS HAIR

AND BEAUTY PRODUCTS THAT

DELIVER UNPARALLELED

LUXURY.

WATER SCARCITY

One of the reasons Australian hair and beauty products are known as the best in the world is because of the quality of water we have in Australia. Though our quality of water is really good compared to some Countries municipal contaminates can still be found in tap water which can ultimately

affect the quality and performance of a product

Contaminants found in water incluse: Pharmaceuticals - Microplastics - Legionella Bacteria - Human Fecal Matter - Animal Feces - Chlorine - Arsenic - Aluminium - Lead - Copper - Nitrate - Iron - Mercury - Fluoride - Hormones - Ammonia

The reason the planet we live on is referred to as ‘the blue planet’ is because water covers 71% of the Earth’s surface. Only 1% of the water on our planet however is naturally drinkable and accessible. Oceans and seas hold 96% of the total global water as salt water, which leaves 3.5% as freshwater that can be drank and used by human beings. 69% of this freshwater is in ice form, 31% in bore or groundwater and only 0.3% is easily accessible in lakes, rivers and dams

In a world where the global consumption of water is doubling every twenty years, more than one billion people already either have very limited or absolutely no access to fresh drinking water. Over the next

few decades the increased demand for fresh water is expected to exceed by 56% of the amount

currently available. Conserving water has become a global initiative and being conscious of

how we use water is now a big topic.

ATMOSPHERIC WATER

PURER THAN GLACIER WATER

NEW SALON-INDUSTRY ECO BENCHMARK

WATER SCARCITY