Communiqué from

As a longtime hairdressing industry person, I had always harboured a desire to create and birth my very own extravagant, industry-exclusive, underground, neutral hair and beauty care product brand.

Like an artist, who first envisages what they want to portray in their mind, then paints, reworks, and perfects their idea in the dim and often lonely hours of the night, I too have been creating my masterpiece.

It is believed genius is being on the very edge of insanity. Euphoric highs, extreme lows, and surges of creativity and eccentricity ooze out of the deep recesses of the heart.

Life’s experiences, individuality, and the divine mesh with the yearning to bring into existence what the mind and soul envision, and deep cries out to deep.

Flow occurs when one's current abilities, knowledge, and experience commingle with the difficulty of the activity at hand and the energy released from being fixated and fanatical about the vocation.

I invite mavericks, fashionistas, influencers, free spirits, sojourners, artistes, creatives, and avant-garde hairdressing professionals, with eyes to see and ears to hear, to adjudicate if my work brings forth something new and is the work of a creative prodigy or the outpouring out of the mind of a slightly deranged eccentric... or both!