Constituents

Insight:                                                         

This small grape-sized Brazilian super-fruit is native to the Amazon rainforests of South America. Harvested from acai palm trees these dark blue berries are high in amino acids and pack a nutritional punch

Hair Benefits: 

Not just a big hit in a smoothie or on your breakfast Acai Berries are loaded with amino acids. This antioxidant rich berry strengthens hair follicles by reducing the amount of free radicals responsible for oxidisation. Promotes scalp health, aids water retention giving hair elasticity and bounce  

Products Containing Acai Berry: 

- Maverick Detoxifying Shampoo

- Swagger Detoxifying Conditioner  

- Eccentric Japanning Wax (Design)

Insight:

This evergreen stemless perennial originates from the Arab Peninsula however grows in most semi-tropical climates around the world. Used as a topical treatment for centuries aloe vera is full of vitamins, minerals and amino acids

Hair Benefits:  

Succulent Aloe Vera’s nourishing properties soothe itchy scalp, controls sebum, locks in moisture and prevents hair from becoming lank. Forms an ethereal barrier protecting hair from the suns damaging ultra violet rays 

Products Containing Aloe Vera:

- Existentialist Laminating Shampoo (Purify)  

- Thespian Hydration Shampoo (Purify)  

- Buoyant Magnifying Shampoo (Purify)  

- Individualist Curlicue Shampoo (Purify)  

- Maverick Detoxifying Shampoo (Purify)  

- Poet Laminating Conditioner (Renew) 

- Snazzy Hydration Conditioner (Renew) 

- Free Spirit Magnifying Conditioner (Renew) 

- Legal Ninja Curlicue Conditioner (Renew) 

- Swagger Detoxifying Conditioner (Renew)  

- Guru Curlicue Co-Wash (Cure)  

- Brand Evangelist Alternative Treatment (Cure)  

- Trailblazer Illuminating Masque (Cure)   

- Stylist Curlicue Fluid (Design) 

- Dexterity Curlicue Creme (Design) 

- Designer Vertical Smoother (Design)

Insight: 

Originating in the native regions of south-central Mexico this self-pollinating fruit is mainly cultivated in tropical climates with Mexico being the worlds leading producer. Its buttery flesh, high concentration of fat, smooth texture and high nutritional value means avocados are a useful and diverse food in many different cuisines  

Hair Benefits:   

Amazing Avocado’s omega-3 and vitamin E composition makes it a highly effective conditioning superfood. Rehydrates and nourishes the scalp, prevents breakage, seals cuticle, detangles and promotes silk-like shiny hair  

Products Containing Avocado:

- Thespian Hydration Shampoo (Purify)  

- Snazzy Hydration Conditioner (Renew)

- Eccentric Japanning Wax (Design)

Insight:  

Found in dry hot climates of sub-Saharan Africa, Baobab trees reach heights of 5 to 30 metres and have trunk diameters of between 7 to 11 metres. The Baobab fruit and the oil derived from the seeds are six times richer in vitamin C than an orange and have antimicrobial, antiviral, anti-oxidant and anti-inflammatory properties    

Hair Benefits:

Baobab fruits brilliant anti-ageing ability reinforces strands, improves hair strength and offers superior damage recovery. This exotic botanical conditions, nourishes, improves manageability, provides heat protection, smooths and imparts satin-like shine

Products Containing Baobab:

- Existentialist Laminating Shampoo (Purify)  

- Poet Laminating Conditioner (Renew) 

- Influencer Mystical Hydrator (Cure) 

- Voguing Nourishing Mist (Cure) 

- Brand Evangelist Alternative Treatment (Cure)

- Fashionista Magnifying Mist (Design) 

- Urbanite Contouring Spray (Design)

Insight:   

Blueberries are native to North America with First Nations people of Canada consuming wild blueberries for millennia before North America was colonised by Europeans. Today Canada is the leading producer of vitamin packed, low-bush, brightly coloured blueberries

Hair Benefits: 

With an avalanche of antioxidants and potent vitamin C blueberry slows down greying hair and pigmentation loss by reducing oxidative stress. Stimulates hair follicles, promotes scalp health and prepares your canvas for optimum growth

Products Containing Blue Berry: 

- Ink Slinger Illuminating Shampoo (Purify) 

- Trailblazer Illuminating Masque (Cure) 

Insight:   

The prickly pear or desert cactus pear is native to the arid landscapes of Mexico and is known as the ‘miracle fruit’ due to its ability to survive in severe droughts, retain moisture and defend itself against the sun. This brightly coloured fruit grows from a cactus is loaded with vitamin C, B and E, magnesium, potassium and iron

Hair Benefits: 

When it comes to smoothing down dry and flyaway hair the oil derived from the seeds housed in this desert delight is the bees-knees. A superstar hydrating ingredient and redeemer of curly hair due its ability to seal in moisture while its regenerative healing properties help eliminate scalp issues like dandruff, dermatitis and dryness

Products Containing Cactus Pear: 

- Individualist Curlicue Shampoo (Purify)

- Legal Ninja Curlicue Conditioner (Renew)

- Guru Curlicue Co-Wash (Cure)

- Costumier Laminating Liquid (Design)

- Virtuoso Laminating Mist (Design)

Insight:    

Native to Asia this brightly coloured fruit has been used for more than 2,000 years as a medicinal herb and food supplement in traditional Asian cuisine. Commercially they are often referred to as ‘red diamonds’ due to their newfound status as a superfood and anti-ageing powers. These festive red berries have a sweet and slightly sour taste and like raisins come in dried form

Hair Benefits:  

Jam packed with vitamin A, C, zinc, iron, copper and selenium this antioxidant rich mega berry hydrates dry hair, repairs, strengthens, promotes scalp health, encourages hair growth, controls excessive hair fall and keeps hair looking healthy

Products Containing Goji Berry:  

- Thespian Hydration Shampoo (Purify)  

- Snazzy Hydration Conditioner (Renew) 

- Trailblazer Illuminating Masque (Cure)  

- Counterculturist Crude Clay (Design)    

Insight:    

Cultivation of grapes grown on deciduous, woody vines began around 6,000 years ago in the Middle East. Yeast from the skin of the grape is one of the earliest domesticated microorganisms and lead to the discovery of alcohol

Hair Benefits: 

The queen of the fruits is loaded with vitamin E, C and linoleum acid and its antioxidant rich composition soothes the scalp and treats highly coloured, bleached hair. These ancient dark reddish and purple coloured gems tone down and neutralise brassiness and give blonde hair a more natural looking blonde colour

Products Containing Goji Berry:  

- Ink Slinger Illuminating Shampoo (Purify)

- Trailblazer Illuminating Masque (Cure)   

Insight:     

Kalahari Melon grows in sandy soils, along waterways throughout Namibia and Botswana in South Africa. A treasure trove of nutrition, it is believed you could live on this wild biological ancestor of the watermelon alone if stranded in the desert. Thriving in arid environment this jewel of the grand African continent contains seeds nestled within full of lightweight nourishing oil

Hair Benefits:   

This new wonder oil that arrived in town is the modern go-to oil for hair treatments and masks. Super easy to absorb, Kalahari melon seed oil is rich in nourishing omega-6 fatty acids while its antioxidants help keep the hair glowing, youthful and strong

Products Containing Kale:   

- Influencer Mystical Hydrator (Cure) 

- Existentialist Laminating Shampoo (Purify)  

- Poet Laminating Conditioner (Renew)

- Costumier Laminating Liquid (Design)

Insight:     

The darling of foodies and chefs, kale originated in the Mediterranean and was first cultivated for food in the 4th century BC. Loaded with vitamin K, A, C, E, B6 and host of minerals kale is a symbol of ecological lifestyle

Hair Benefits:   

Brimming with vitamin A, C and Omega-3 leafy green kale juice strengthens hair roots and fights flakiness by hydrating the scalp. Promotes new growth by improving blood circulation and fosters healthy, shiny and lustrous hair

Products Containing Kale:   

- Existentialist Laminating Shampoo (Purify) 

- Poet Laminating Conditioner (Renew) 

- Stylist Curlicue Fluid (Design) 

- Global Nomad Vortex Spray (Design) 

- Bohemian Magnifying Dust (Design)

Insight:     

This vitamin and nutrient rich super fruit originally grew wild in modern day China and was known as yang tao, the medicinal plant. Introduced into New Zealand in 1904 and initially known as a Chinese gooseberry it was later named after the island countries national bird

Hair Benefits:   

The sweet, green and slightly tangy flesh is encased in a fuzzy brown edible peel. Loaded with antioxidants known to remove unstable free radicals produced during immune system responses and ageing. Kiwi fruit preserves the hairs integrity from oxidative stress, nourishes the hair and scalp, aids growth and rejuvenates stressed out hair for a more youthful look

Products Containing Kale:   

- Thespian Hydration Shampoo (Purify) 

- Snazzy Hydration Conditioner (Renew) 

- Hipster Forming Fixative (Design)

Insight:     

Regarded by Ancient Egyptians as a symbol of prosperity and ambition this vibrant, reddish purple fruit was known in Ancient Israel as the fruits the scouts brought to Moses to demonstrate the fertility of the ‘promised land’. Originally commercialised in the Mediterranean region it was introduced into Spanish America in the 16th century and into California by Spanish settlers in 1769. Nestled inside the protective peels inner walls are hundreds of edible, sweet, slightly tart seeds packed with polyphenols, vitamin B, C, and K, potassium and antioxidants more potent than green tea

Hair Benefits:   

The micronutrients confined inside this juicy, antioxidant loaded superfood combat environmental influences that make hair dry, dull, brittle and rev up hair ageing. Promotes overall hair health by strengthening hair follicles, improving blood circulation in the scalp which helps stimulate hair growth

Products Containing Pomegranate:   

- Ink Slinger Illuminating Shampoo (Purify)

- Originator Gel Pomatum (Design)

- Designer Vertical Smoother (Design)

- Urbanite Contouring Spray (Design) 

- Costumier Laminating Liquid (Design)

- Virtuoso Laminating Mist (Design)

Insight:     

Bursting with vitamin C sea buckthorn or ‘lemon of the north’ is a small citrus-like berry that grows on a spiny shrub in the cold, seaside regions of Europe. Ancient Greek pharmacology, medicine and botany figures have long testified of the healing, beneficial qualities of these yellowy-orange berries. During Alexander the Great’s campaigns across the known world he witnessed the benefits of this superfood. After noticing his horses had more strength, shinier hair and recovered more quickly after eating them he incorporated the small fruits into his troops diet to give them strength and vitality

Hair Benefits:   

Containing a full complement of omega oils and the only known fruit to contain omega 7, sea buckthorn is known to help make hair follicles healthier, accelerate growth and lock in moisture. This super berries high vitamin and mineral content gives hair a boost of juice to help protect cells from oxidative damage, promote overall hair strength and elasticity

Products Containing Sea Buckthorn:  

- Buoyant Magnifying Shampoo

- Free Spirit Magnifying Conditioner

- Resilient Protection Vapour

- Voguing Nourishing Dew

Insight:     

Known to be used by the Aztecs, who lived in central Mexico from 1300 to 1521, to treat illnesses and as an endurance booster. Messengers of the kingdom’s were reported to use this blue-green algae to sustain their marathon runs. Modern research supports spirulina's ability to increase energy levels, enhance endurance, boost the immune system, treat allergies, slow down ageing of skin and hair cells and promote overall health

Hair Benefits:   

After NASA proposed spirulina could be grown in space for use by astronauts its popularity soared. This powerful plant-based, protein rich, vitamin and mineral loaded superfood promotes hair growth, fights dandruff, purifies the hair and scalp, protects against oxidative damage and strengthens hair

Products Containing Spirulina:   

- Buoyant Magnifying Shampoo

- Individualist Curlicue Shampoo

- Free Spirit Magnifying Conditioner

- Legal Ninja Curlicue Conditioner

- Guru Curlicue Co-Wash

- Resilient Protection Vapour

- Dexterity Curlicue Creme 

Insight:      

Bursting with vitamin C sea buckthorn or ‘lemon of the north’ is a small citrus-like berry that grows on a spiny shrub in the cold, seaside regions of Europe. Ancient Greek pharmacology, medicine and botany figures have long testified of the healing, beneficial qualities of these yellowy-orange berries. During Alexander the Great’s campaigns across the known world he witnessed the benefits of this superfood. After noticing his horses had more strength, shinier hair and recovered more quickly after eating them he incorporated the small fruits into his troops diet to give them strength and vitality  

Hair Benefits:    

Containing a full complement of omega oils and the only known fruit to contain omega 7, sea buckthorn is known to help make hair follicles healthier, accelerate growth and lock in moisture. This super berries high vitamin and mineral content gives hair a boost of juice to help protect cells from oxidative damage, promote overall hair strength and elasticity  

Products Containing Sea Buckthorn: 

- Brand Evangelist Alternative Treatment (Cure)        

- Trailblazer Illuminating Masque (Cure)            

- Stylist Curlicue Fluid (Design) 

- Global Nomad Vortex Spray (Design) 

- Artiste Fibre Resin (Design)         

- Fashionista Magnifying Mist (Design)            

- Bohemian Magnifying Dust (Design)