BRAND LANGUAGE

In the past, reputations were forged, and the image of hairdressers, barbers, and salon-only haircare products was elevated by the public and esteemed by fashion brands, modeling agencies, magazine houses, and the film industry.

However, for a long period now, the same stale eco-language, which originated in the vegetable and farming industry and was adopted by the health food industry and subsequently embraced by the hairdressing industry, has been used to promote products in salons. 

While it was important INKT products ticked all the environmentally friendly and sustainable eco-boxes customers have come to expect, using ho-hum health food shop haircare eco-language is uninspiring.

During INKT's metamorphosing and creation phase, unique salon-industry-only language and terminology were incorporated into the DNA to separate, elevate, and capture the professional hairdressing 

industries modish culture.

INKT dances to a different tune and marches to the beat of a different drum, rises above the norm, advances beyond the limits, and triumphs over restrictive aspects.

We are more than a product company; we have a cause!