THE ARTS ARE A VAST SUBDIVISION OF CULTURES COMPOSED OF CREATIVE DISCIPLINES LIKE DANCE, MUSIC, SPOKEN WORD, FILM, AND ITS BROADEST
MEANING IS THE EXPRESSION OF CREATIVITY AND IMAGINATION.
THE HAIRDRESSING INDUSTRY IS A UNIQUE CULTURE WITH A STAND
ALONE, DISTINCT VERNACULAR, WHICH DEFINES AND DISTINGUISHES
HAIRDRESSERS BARBERS AND THE HAIRDRESSING
INDUSTRY FROM OTHER INDUSTRIES.
In the past, reputations were forged, and the image of hairdressers, barbers, and salon-only haircare products was elevated by the public, esteemed by fashion brands, modelling agencies, magazine houses, and the film industry.
Once iconic, salon-only product companies have adopted the same eco-language non-industry product companies use to promote their products. Over the last decade, an avalanche of new salon-only haircare product companies have joined the ranks collectively using the same colloquial.
A lack of aspirational uniqueness and an inability to think outside of the box and futuristically think has led to a long period where, for the most part, salon-only
haircare companies have failed to forge forward with new idea's and remain
one step ahead.
Instead of innovating, preferring to imitate and content to speak the same language
non-industry product companies speak to their customers.
Refusing to beat the same drum, Inkt Aesthetics dances to a different tune.
A DISTINCT NEW BRAND LANGUAGE HAS BEEN COINED, WHICH TRANSCENDS FADS.
AN INDUSTRY SPECIFIC TONGUE BROADCAST OUT OF SUBLIME
SALONS AND HIP
BARBERSHOPS
AND EMBRACED
BY INDIVIDUALS
WHO ADOPT
INKT AS
THEIR
HAIR
AND
BEAUTY
BRAND.
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