INKT'S INTERNAL VIBE AND PHRASEOLOGY ECHO INTO THE COSMOS, REACHING
THE HEARTS AND MINDS OF THOSE WHO DARE TO BE DIFFERENT.
SOPHISTICATES, INDIVIDUALS, INKT-SOULS, RABBLEMENT, INFLUENCERS, FACTIONITES, MAVERICKS, FASHIONISTS, AND ARTISTS.
UNIVERSALLY, THESE FREE THINKERS HAVE A COMMONALITY.
THEY PARTICIPATE IN THE COMPLEX INTERPLAY BETWEEN
SPONTANEOUS AND CONTROLLED THINKING.
Atypical’s who embrace Inkt Aesthetics as their chosen hair and beauty brand
swim against the tide and continue in a course of action without regard to
discouragement, opposition, or previous failure.
Creativity circulates these global nomads psyche, emanates from their
persona, and flows from their speech, while the clothes adorning
their bodies announce their arrival.
WITH A SET OF CONNECTIONS HIGHLY RELEVANT TO GENERATING ORIGINAL IDEA'S, INKT AESTHETICS ATYPICALS CONSTRUCT PERSONAL MEANING FROM EXPERIENCES, IMAGINE OTHER PERSPECTIVES AND SCENARIOS,
COMPREHEND STORIES AND
REFLECT ON MENTAL AND
EMOTIONAL STATES,
BOTH THEIR OWN
AND THOSE OF
OTHERS.
Like-minded creatives drawn to Inkt Aesthetics often morph into Sub-Segment
Loyalists, whose belief verges on fanaticism.
When belief intensifies, an awakening or conversion happens. Inkt customers become advocates and take on board a sense of self-ownership and vested interest in the brand's
popularity and success.
This can happen after experiencing the results Inkt Aesthetics products deliver, after reading about Inkt's Aesthetics ethos, or after being influenced by an Inkt 'Atypical' or Inkt 'Sub-Segment Loyalist.'
The moment the heart and soul of the brand are mystically embraced and
absorbed, transitioning into an Inkt Aesthetics
sub-segment loyalists supernaturally
takes place.
SYMBOLISING A SPECIFIC LIFESTYLE,
INKT AESTHETIC CONNECTS WITH
UNORTHODOX THINKERS AND
REPRESENTS A CULTURAL
SHIFT WHICH FULFILS
WANTS AND
NEEDS.
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